Record numbers of women are learning and loving to ride motorcycles
Written by admin on July 19, 2011 – 3:36 am -Janice Perzigian began 2011 on a quest to find out what makes people happy. "I can't tell you how many people said it was the freedom of riding a motorcycle, the wind in their face, even just looking at their motorcycle that made them happy," recounts Perzigian, the 48-year-old director of marketing and public relations for Cornerstone Schools in Detroit. By April, she had signed up for a motorcycle riding class at Motor City Harley-Davidson in Farmington Hills. Before the class even started, Perzigian shelled out $18,000 for a 2011 Fat Boy Lo and another $5,000 to customize it to her petite frame. "It's fabulous," gushes Perzigian, of Royal Oak. "It fits my personality -- sophisticated, yet with some attitude and some style. It's got a bit... more
Tags: women motorcycle riders
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Ladies, Start Your Engines: Why Harley Is Showing Its Feminine Side
Written by admin on October 1, 2010 – 6:00 pm -By Mark Clothier, BW Magazine Harley-Davidson has felt the economic downturn keenly and is increasing its female-targeted marketing efforts this year On a stormy Tuesday night in late September, Linda "Jo" Giovannoni was busy making preparations for a women-only "garage party" at the Palatine (Ill.) dealership of Harley-Davidson, a company best known for its big motorcycles that appeal primarily to aging white males. That evening Giovannoni, marketing director at the suburban Chicago dealership and a co-founder of Harley Women magazine, was out to change that perception among the dozen or so women who showed up to share snacks, overcome fears, and talk cycling. Giovannoni led the women on a tour of the showroom, crowded with $15,000 bikes,... more
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