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‘Easy Rider’ bike going to auction

The customized Captain America chopper Peter Fonda rode in “Easy Rider” has come to symbolize the counterculture of the 1960s. Now it’s for sale. The auction house Profiles in History told The Associated Press that it estimates the Harley-Davidson will bring $1 million to $1.2 million at its Oct. 18 sale being held online and […]

Harley-Davidson Goes Electric

Harley-Davidson shocked the motorcycle world Thursday with news that it had developed an electric superbike. Riding the LiveWire is pretty shocking too. This is a fired-up, amped-out monster. With design elements borrowed from Harley’s illustrious past, and some actual parts borrowed off the company’s Sportster and V-Rod machines, the LiveWire looks like a Harley flat-tracker […]

Harley-Davidson Street: A Big Bet on a Small Bike

By James B. Kelleher, Reuters A motorcycle unlike any in the company’s recent history began coming off the assembly line this year. Here’s what it means for the company. To catch a glimpse of Harley-Davidson’s history, visit its Milwaukee headquarters, housed in the 111-year-old company’s first real factory. Or tour its York, Penn., plant, which […]

Women who ride are happier, more fulfilled

Harley-Davidson study: Women who ride are happier, more fulfilled A Harley-Davidson-sponsored study about women and motorcycles says those who ride are considerably happier, more confident and more fulfilled than those who do not. By Charles Fleming Freud asked, “What does woman want?” Harley-Davidson has the answer. She wants a motorcycle — or should. That is […]

Harley-Davidson Unveils Project Rushmore

Harley-Davidson has revealed its 2014 motorcycle line-up which includes seven Touring, Trike and Custom Vehicle Operations (CVO) models transformed by what it calls Project Rushmore, a customer-driven venture by the company to fundamentally improve every aspect of the riding experience. The culmination of an intense four-year product development program, the project introduces new technology and […]

Harley-Davidson: No longer just for rich white men

The company has begun targeting young, urban buyers instead of open-road enthusiasts. But it’s also choosing volume over profit, which could be a concern. “For most of its 110-year history, Harley sold motorcycles as fast as it could to customers it knew well: wealthy, middle-aged American white men.” — Bloomberg Want to buy a motorcycle? […]

Harley-Davidson unveiling 8 new models for 2014

Harley-Davidson Inc. is unveiling 2014 touring and trike motorcycles, developed under the name Project Rushmore, that have liquid-cooled engines and touch-screen electronics more akin to luxury automobiles. Eight models were retooled and enhanced under Project Rushmore, making it the largest new model launch in Harley’s history, the company says. The new bikes are being unveiled […]